Made in Italy is a prestigious brand worldwide in many sectors: fashion, food, wine, automotive, industrial machinery and design.

Chinese market is a strategic target for Italian economy mainly based on small and medium enterprises. Language and cultural barriers could be avoided via Hong Kong access to Chinese market, however, best would be to search for a good partner directly in Shanghai at least when starting up the business.

There are widespread rumors of Chinese importers asking for big brands product lists to market their products in China. Fame means success for all those brands willing to hit a target market. Product lists should be spread around: to sell the brand must be well known.

The label is not enough.

A fast and cheap way to effectively get into Chinese market is retail distribution channel and sales agents are the key to targeted retailing. However, China is a highly competitive market and foreign products success depend mostly on design and retail price.

Tags: advice for China, business, China import-export, Chinese market, design, distribution channels in China, made in italy, suggestions to work in China, you brand in China